we’re not your guru.

Owner’s note: I wrote this back in 2011, the year WSW began. I think it’s still relevant today!

I’ve been thinking lately about the difference between what we’re doing at WSW and the usual way massage is practiced. We’re not doing anything original – other therapists offer shorter sessions; other practices have various ways to help clients with tight budgets; other businesses focus on the therapeutic, healing side of massage.

But our overall philosophy is different. I can sum it up in one statement: we’re not your guru. We are all skilled, sensitive therapists. But it’s not about us, or our personalities. It’s about you, and what you bring to the table.

Let me put it this way: it’s not about trudging through the jungle, climbing a mountain, and spending hours drinking tea with an all-knowing hermit in a cave who gives you the secrets of the universe and heals you with a single touch. I mean, that’s a once in a lifetime experience, and most of us never have the chance to go on a journey like that. What I want to create is an everyday place of healing. It’s more of an urban idea because it’s community-based. I see WSW making a whole lot of people feel a little bit better, a little bit at a time; eventually, the whole community is happier and healthier. Many of you know that I go to Providence Community Acupuncture… they’ve definitely inspired what I’m trying to do: make folks see well-being as a valuable, but not unreachable, goal.

So there you go. We’re urban and country, practical and magical. We’ve got stellar therapists and we’re ready to go, so help spread the word by forwarding this to friends!

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